Nectar Launches Creator Agent

Nectar has launched Creator Agent, powered by Ren, the agent at the core of Nectar platform. The Creator Agent lets companies put their creator programs on autopilot to find, vet, contact, engage, and report on creators.

"Creators are now one of the most important ways a brand grows, and most teams are still running them out of spreadsheets," said Misbah Uraizee, co-founder and CEO of Nectar. "The brands that win the next decade are the ones who own distribution, especially those who will obsess over creator loyalty as a growth lever. Creator Agent gives every team the system to do that."

Nectar's Creator Agent is the infrastructure for pulling all creator management work in one place. It starts from companies' entire social footprints to run campaigns end to end. It monitors every reference and interaction, surfacing which creators already talk about their brands, which are the best fit, how their competitors are performing, and keeps the program running after the team logs off.

Creator Agent covers the full creator management lifecycle, including the following:

• Discovery: pulling from more than 300 million profiles to auto-surface the best creators, including nano and micro-creators before they become famous, to return a ranked list that adds new matches daily.
• Source and Vet: identifying the right creator for the right moment, replacing the shared spreadsheet with one list where the team leaves notes, approves, or rejects each creator.
• Activation: automated outreach and DMs, personalized in the brand's voice, developing custom landing pages to capture creator contact info, including managing addresses, contracts, gifting, and more.
• Surprise & Delight: spotting big moments in a creator's life, like an engagement, a new baby, or a finished marathon, then drafting a note and suggesting a gift.
• Report: measuring EMV of every campaign in one place, by creator and by post, tagged or not, so a team can see what drove results and do more of it.

Creator data comes from Nectar's official partnerships with Instagram's Creator Marketplace and TikTok One, plus its own intelligence layer: new creators enter the index as they start gaining traction, every video is transcribed and analyzed into more than 300 attributes, and brand safety is judged post by post against the industry's GARM framework, reading context rather than matching keywords. The Creator Agent will soon be available in Nectar's MCP so teams can run the same work from Claude, ChatGPT, Gemini, Copilot or an agent they built themselves.

"Legacy tools give you walls of filters like followers engagement rate, and category," said Farah Uraizee, co-founder and chief technology officer of Nectar, in a statement. "What they can't tell you is whether someone is an authentic fit for your brand. That part takes teams weeks. Creator Agent is Ren applied to the creator economy. Because it shares the same data as the rest of Nectar, its picks come with context a stand-alone tool can't see."