Scrunch Launches Citation Optimization

Scrunch, a Sitecore company, today launched Citation Optimization to help companies identify and engage the third-party sources shaping artificial intelligence recommendations.

Unveiled at Sitecore Symposium, Citation Optimization shows marketers which sources influence AI recommendations and helps them earn a place in them, while its data feeds Sitecore MarketingIQ to inform coordinated marketing content and campaigns across SitecoreAI.

For every prompt companies track in Scrunch, Citation Optimization identifies the third-party pages cited in AI answers and prioritizes them by their influence and how easily companies can win a place in them. Marketers can see which sources already include their brands, where competitors are featured instead, and where outreach or amplification could make the greatest difference. The platform then helps them act, preparing targeted pitches and outreach informed by the source, the opportunity, and company-approved information.

Along with Citation Optimization, Scrunch created Imposter Detection, which automatically surfaces suspected imposter sites and provides the actions to initiate a takedown, to help marketers see and correct where their brands are being misrepresented.

"Every AI recommendation is built on a network of publishers, reviewers, and other sources that most marketers have never been able to see clearly," said Chris Andrew, founder and CEO of Scrunch, in a statement. "Citation Optimization makes that network actionable. It shows you who matters, where you have an opportunity to earn a stronger presence, and how to approach them. For the first time, marketers are able to participate in the conversations that decide whether AI recommends them."