Sitecore Introduces MarketingIQ
Sitecore, a digital marketing software provider, has introduced MarketingIQ, which connects market insights, brand intelligence, and marketing operations in SitecoreAI, helping companies act on growth opportunities.
Sitecore MarketingIQ draws on approved brand knowledge to develop targeted content and campaigns, then coordinates the people and AI agents needed to bring them to market. Marketers direct and approve the work and can measure whether it improves discovery, attracts qualified customers, and increases conversion.
MarketingIQ combines contextual intelligence with AI agent orchestration, which coordinates the work needed to act. Together, these capabilities help marketers identify opportunities worth pursuing, then orchestrates the response and assets into targeted campaigns for specific customers, segments, and markets, proposing a response the marketer can review, edit, approve, and launch to capitalize on that market insight and produce a result.
MarketingIQ gains understanding from connecting activity in AI search platforms like ChatGPT and Google Gemini with organizations' approved knowledge and content, objectives, and evidence about customers and previous results. MarketingIQ determines which facts support a claim, to which audiences and products they apply, and which content is suitable to use.
A marketer can ask MarketingIQ to pursue a business goal or it can identify an opportunity from customer behavior, market changes, or campaign results. It finds relevant content that is current and approved, identifies what can be adapted, proposes changes, and highlights gaps that need new work. MarketingIQ generates new content where required, always subject to review, edit, and approval of the marketer.
MarketingIQ works across Sitecore and third-party content management, digital experience, and business systems. Marketers can now access supported Sitecore capabilities from ChatGPT, Claude, Microsoft Teams, Slack, and other AI assistants and applications. They can work in those environments or in experiences delivered by Sitecore, with the relevant business context, permissions, and approvals carried through the work.
MarketingIQ connects Scrunch's findings to the work needed to respond. Pages designed for AI agents make authoritative brand information accessible alongside the experiences built for people. New guided experiences let marketers begin with the outcome they want to achieve. They bring together the supporting evidence, recommended plan, content, approvals, and measurement so teams can direct the work from one place.
"Conversational AI has redefined how customers discover information and make decisions about brands and their products and services. That's why we brought Scrunch into Sitecore, and it's why MarketingIQ now takes it further. We're turning insight into action and that action into revenue, so marketers can work at the level of their ambition," said Eric Stine, CEO of Sitecore, in a statement.