Writesonic Traces What AI Says About Companies

Writesonic, an artificial intelligence search visibility platform provider, has released six new and updated features that show marketers what AI says about their brands, whether it is accurate, and where that information originated. It also launched Outreach Agent, which contacts cited sources on the marketer's behalf.

"A mention count tells a brand it showed up. It doesn't say what AI believes about the brand or where it learned it," said Samanyou Garg, founder and CEO of Writesonic, in a statement. "Of course share-of-voice is still vital, but our customers asked for three things: what does AI say, is it right, and which page did it come from? This release answers all three. Outreach Agent then helps fix the page. The agent does the legwork. The marketer makes the final call."

Writesonic's new and updated features include the following:

• Sentiment, which breaks down how AI describes a brand by platform and topic and the positive and negative terms it mentions most. It now traces each negative claim to the cited page and the passage on it.
• Fact Check, which flags claims AI gets wrong about a brand, such as old pricing or an outdated description of the company, and traces each to the page AI cited.
• Social citations, which identifies which YouTube channels, LinkedIn posts, and Reddit threads AI cites in a brand's category. It lists which of them cite the brand, which don't, and which creators are mentioned most.
• Citation Decay, which tracks whether each page AI cites is gaining or losing ground, by platform.
• Outreach Agent, which works on pages a brand does not own. Marketers fix their own pages in Writesonic's Action Center, but many pages AI cites belong to someone else. Outreach Agent finds the author behind a cited page, drafts a personalized email, sends it, and tracks the replies, all from within the platform. The marketer approves every send, one at a time or in bulk.
• Shopping, which reports how a brand's products appear in AI shopping answers, down to the SKU, with merchant-level data. Marketplaces and brands that sell direct get different answers. Writesonic covers both.