AudienceMix Partners with Alliant

AudienceMix, a data curation and refinement platform provider, has partnered with Alliant, a source of consumer data and intelligence, to deliver high-quality, scalable audiences to advertisers.

AudienceMix now offers more than 20,000 audience segments across major programmatic buying platforms and operates a curation platform that combines signals from multiple premium and specialized data sources to build original, highly targeted audiences. Its technology blends and models data across consumer purchases, location, demographics, behaviors, intent and other signals, then applies its Data Refiner to improve identifier activity, audience relevance, and data quality.

"Our growth is being driven by a simple idea: advertisers shouldn't have to sacrifice precision for scale or navigate a fragmented ecosystem of data suppliers to reach their customers," said Tom Mitchel, founder of AudienceMix, in a statement. "We've built a platform that brings together the best signals in the industry, refines them, and makes them available as one scalable, efficient audience. Alliant is an outstanding addition to that ecosystem."

Alliant combines rich consumer transaction data with psychology-driven predictive intelligence to provide a deeper understanding of consumers, what they buy, what motivates them, and what they're likely to do next. Following its acquisition of AnalyticsIQ, Alliant offers an expanded portfolio of more than 6,000 audiences spanning purchase behaviors, brand and product affinities, lifestyle characteristics, consumer motivations, and predictive indicators.

"AudienceMix is building an innovative approach to audience curation and activation," said Scarlett Shipp, CEO of Alliant, in a statement. "We're pleased to partner with a company focused on making high-quality consumer intelligence more accessible and actionable for advertisers."