Influ2 Launches Audienscope Discover

Influ2, contact-level account-based marketing platform provider, has launched Audienscope Discover, which brings Influ2's contact-level intent to account discovery.

Audienscope Discover finds named people showing intent across companies' markets, surfaces the accounts to which they belong, and completes the buying group with the other people revenue teams need to reach. It uses contact-level intent from specific buyers to put accounts on the target list, including ones not already in the CRM.

Audienscope Discover allows revenue teams to do the following:

• Prioritize target accounts, using contact-level intent to narrow large account lists down to the companies where people are actively showing intent.
• Find accounts beyond the target list and CRM to a broader market, defined in plain language, and surface new companies where people are showing intent.
• Turn early intent into pipeline, reaching full buying groups with ads as soon as a named person shows intent.
• Point Audienscope Discover at a market once and it continues to find people showing intent and prioritize accounts as new signals come in.

"Influ2 now lets marketers use contact-level intent to find new in-market accounts, not just engage the ones they already know," said Dmitri Lisitski, CEO and co-founder of Influ2, in a statement. "Other vendors can tell you an account shows signs of intent, while Audienscope Discover uses contact-level intent to transparently show you exactly who has intent, what they're researching, and where that intent was spotted."