ContinuumGlobal Adds Video Assistant to Smart Marketing Engine

ContinuumGlobal, a marketing transformation company, has launched Video Assistant within its Smart Marketing Engine, bringing video creation directly into the marketing workflow.

Video Assistant brings video creation activities into a more connected workflow. With it, marketers can develop multiple creative concepts tailored to different audiences and then review and refine storyboards, scripts, and creative direction before generating the final video.

"Marketing teams don't need another tool that generates content. They need a better way to get from an idea to a live campaign," said Marie Aiello, president of ContinuumGlobal, in a statement. "Video is one of the most time-consuming and expensive parts of that process. With Video Assistant, we're bringing video creation into the same workflow where marketers are developing campaigns, so they can create for different audiences, make changes earlier, and get more value out of their creative investment."