Feedvisor Extends Agentis to Amazon Business

Feedvisor has expanded Agentis, its agentic commerce platform, to support Amazon Business, enabling companies to identify where business-buyer demand sits within their existing Amazon business, understand how those customers differ from consumers, and act on those differences across advertising and pricing.

"B2B isn't another audience segment. It's a different buying context," said Victor Rosenman, CEO and founder of Feedvisor, in a statement. "A business buyer may purchase in larger quantities, replenish more often, qualify for different pricing, and be worth considerably more over time. An agentic system should understand that context and fine-tune optimization decisions accordingly. That's what we've extended Agentis to do."

Agentis brings B2B signals into the same system that already connects advertising, pricing, demand, competition, inventory, and margin across companies' Amazon business. It continually reasons across those signals to determine how differences in customer behavior and economics should shape each action.

With the update, the following four agents work together:

• Demand Agent weighs B2B performance and customer economics alongside Sponsored Ads, DSP, and Amazon Marketing Cloud (AMC) signals to determine where to invest and how to reach business buyers across the funnel. This includes optimizing bids, budgets and placements to capture existing demand, and informing DSP audience strategies and AMC-built custom audiences to reach new business buyers and build demand.
• Margin Agent connects demand to pricing, competition, inventory, and margin, identifying where business pricing, quantity discounts, and promotions are supported by the economics.
• Intelligence Agent identifies where business demand is concentrated and surfaces meaningful differences between business and consumer performance.
• Orchestrator Agent reasons across the inputs from the other agents to formulate context-aware strategy.

The result is one system that can recognize when the same product represents two very different customer opportunities.

"For many brands, the B2B opportunity isn't something they have to create. It's already inside the business they have," said Dani Nadel, president and chief operating officer of Feedvisor, in a statement. "Business buyers are often purchasing through the same campaigns and the same listings, but their behavior and value disappear into the averages. Separate that demand, and you start to see a business you couldn't see before: a customer who buys in larger quantities, comes back more often, and returns less. That changes where and how you invest."