First Insight Launches MCP Server and Storylines

First Insight, a predictive consumer intelligence platform provider, has added a Model Context Protocol Server that brings the voice of real shoppers into artificial intelligence assistants like Claude, ChatGPT, and Microsoft Copilot; and Storylines, which turns customer insights across products into a single view that teams can carry into line reviews and leadership meetings.

Every prediction starts with real shoppers looking at a product and telling First Insight whether they'd buy it and what they'd pay, drawn from a network of more than 360 million consumers in 180 countries. First Insight's Value Score rating predicts how likely customers are to choose each product it tests, alongside a modeled selling price. With the new First Insight MCP Server, a merchant or analyst can ask its AI tool how shoppers responded to a product. They get back its Value Score rating, modeled selling price, and how customers felt about it, right next to the sales and planning data their AI tool already uses. The new Storylines tool pulls multiple customer products or insights into a single dashboard, showing how shoppers in different markets responded. This new Storyline view can be shared across teams and exported to editable PowerPoint and Excel files.

"The way merchants and designers work is changing fast, and AI tools are quickly becoming central to how they make product decisions. Teams shouldn't have to step outside that workflow to find out what customers think," said Jim Gruskin, CEO of First Insight, in a statement. "These additions, from Storylines to our API and MCP server, make the customer's voice available where teams work today and will work tomorrow."