6sense Unveils New Brand and Product Innovations at Breakthrough 2026

Account-based marketing company 6sense at its Breakthrough 2026 event in Las Vegas unveiled a new brand identity and product innovations to lead customers through the market's shift to agentic go-to-market.

"The teams winning with agentic GTM aren't the ones with the most agents. They're the ones whose agents, people, and systems all work from the same context and can explain it. If you can't explain it, you can't trust it. If you can't trust it, you can't scale it," said Amir Ravandoust, CEO of 6sense. "That's the job we're taking on: from your ABM partner to your partner for agentic GTM."

"AI without context hasn't made GTM teams smarter. It's made them confidently wrong, faster," said Kelly Hopping, chief marketing officer of 6sense. "Our new brand positioning tells the market we're meeting them where they are in their agentic GTM journey, wherever that is. Account-based marketing has evolved to include agent-based marketing, and humans, tools, and agents all need to run on the same shared intelligence from 6sense. That's GTM that actually makes sense."

"Contextual intelligence is what we're introducing at Breakthrough. It connects buyer research resolved to the account with predictive models built on more than a decade of B2B buying behavior and delivers what no single signal can: why this account, why now, and what to do next, with the evidence behind every call," said Kimberly Bloomston, chief product and technology officer of 6sense. "Every product we're announcing puts it to work where someone has to make a call: the first outreach to an account, a deal that may be slipping, the AI answers a buyer reads before they ever talk to you."

6sense also used the Breakthrough event to introduce the following product innovations:

• Contextual Intelligence: Explainability -- Every account score and buying stage prediction now comes with its transparent explanations: the signals behind it, what they mean in revenue terms, the evidence a rep can check, and a confidence score that tells both humans and agents how much weight to give the call.
• BDR Agent -- The first 6sense agent coworker helps sellers reach in-market buyers before the shortlist is set. It turns the right accounts into first conversations.
• AI Visibility, which shows revenue teams how their brand appears across major AI engines, where competitors are winning in those answers, and which content and actions can close the gaps. When AI-referred visitors arrive on a website, they are resolved to their accounts for immediate activation.
• Competitive Threat and Deal Risk Models that warn revenue teams while there's still time to change the outcome: when a competitor enters a deal, and which opportunities are likely to slip. Built headless and agent-first, they're delivered through RevvyAI, MCP, and data feeds into the agents and tools teams already use, with the evidence and reasoning behind every prediction.
• Advertising: New Destinations and Segment Sync -- 6sense Advertising turns ad engagement into pipeline. When an in-market account clicks ads, 6sense recommends who sales should contact next. A new OpenX integration will extend reach to more than 100 ad destinations, and segment sync now adds DV360 alongside Google Ads. Campaign results from every destination flow back into 6sense at the account level, so teams and their AI agents can see and improve what's working through RevvyAI and MCP.
• Headless Intelligence: APIs and MCP -- With the Sales Intelligence MCP any MCP-compatible agent can check which accounts are in market and in which buying stage they are before it acts. For teams building their own agents and workflows, the release adds keyword intent APIs and technographics APIs so they can build the signals behind 6sense's predictions into the context on which their own agents run.