AlikeAudience Partners with Index Exchange

AlikeAudience, a data partner specializing in third-party audience solutions, has joined Index Marketplaces, Index Exchange's omnichannel platform for curated, signal-rich supply activation and sell-side decisioning, to give buyers access to premium audience segments.

As part of Index's Data Vendor Ecosystem, AlikeAudience provides access to third-party data to support privacy-conscious, data-driven advertising strategies. The integration supports marketers seeking to enhance reach and relevance, while enabling media owners to access incremental demand through data-enabled activation.

"We're continuing to accelerate our data partnerships on the sell side, and AlikeAudience adds meaningful reach and quality across North America and APAC," said Janette Higginson, vice president of buyer development for APAC at Index Exchange, in a statement. "With AlikeAudience now available in Index Marketplaces, we're expanding our Data Vendor Ecosystem and enabling buyers and media owners to leverage reliable, privacy-conscious data across our marketplace."

"We are excited to partner with Index Exchange and share our third-party MAID data with leading brands and agencies across the U.S., Southeast Asia, and APAC region," said Jeremy Lo, managing director of AlikeAudience, in a statement. "Advertisers are always looking for smarter ways to connect with their audiences. By giving traders the flexibility to pair our privacy-safe signals with Index's premium inventory, we're making it easier to hit the mark on targeting while delivering on quality, scale, and performance."