Invoca Launches Messaging Agents for Google Ads

Invoca, providers of a data and artificial intelligence platform for revenue growth, has introduced Messaging Agents for Google Ads that can answer questions, qualify leads, and book appointments around the clock for consumers who message companies from Google Ads, so marketers can see which ads drive conversations and which conversations lead to sales.

"Today's consumers expect instant advice and support while making their most important buying decisions. Brands that deliver in those moments forge trusted relationships that last for years, if not decades," said Gregg Johnson, CEO of Invoca, in a statement. "With Messaging Agents For Google Ads, brands can offer concierge service at digital scale and know exactly which campaigns and experiences are delivering the best sales results."

"Consumers want fast, helpful answers during their buying journey, and pairing ads with messaging lets brands engage at a moment of high intent and need," said Alexandre Allemand, head of U.S. RCS for Business Partnerships at Google, in a statement. "RCS for Business, combined with Invoca's Messaging Agents for Google Ads, helps advertisers respond instantly to consumers and turn search results into business results."

With Messaging Agents for Google Ads, companies can do the following:

• Respond instantly, 24/7, with personalized assistance. AI agents answer questions and move the buying conversation forward, late at night or over the weekend.
• Move consumers to a decision faster. Consumers can check service availability, book appointments, and get pricing from their phones. Agents use RCS for Business, which supports interactive conversations that go beyond plain text.
• Build trust from the first message. Messaging Agents are verified and badged, sending clear visual signals that consumers are engaged with an AI brand concierge.
• Reach consumers where they search on Google.Consumers can message from Google Ads as well as organic touchpoints such as Web Results, Sitelinks, and Featured Snippets.
• Connect ads to conversations and sales. Companies can tie clicks in Google to conversations in Invoca to revenue in their systems of record, then send those outcomes back to Google Ads to optimize campaigns for sales results, not just engagement.
• Answer with the context and systems that power customer experience. Messaging Agents use AI trained on each companies' own data and knowledge to answer questions and offer advice, with access to company systems for customer profiles, service availability, geographic coverage, appointment booking, and more.