Canto Introduces Global Assistant

Canto, a digital asset management company, today launched Canto Global Assistant, an artificial intelligence layer built into the Canto platform.

With Global Assistant, the DAM platform finds and fixes gaps in brand and product content, then gets the approved assets to the people and channels that need them.

"Brands put years into building their libraries, and the volume keeps growing faster than any team can manage by hand," said Wain Kellum, CEO of Canto, in a statement. "Global Assistant brings agentic AI into the DAM itself. It finds what's incomplete across assets and products and fixes it at scale, and has the power to automatically build distribution portals to deliver the finished content to the right people and places at the right time. The intelligence is built into the Canto platform itself, so every new agent we add works across a customer's entire library from the first day, with nothing extra to set up."

Global Assistant launches with two complete workflows, content readiness and AI asset distribution, which together cover five everyday jobs for content teams. Using the solution, companies can do the following:

• Know the health of the library. A live Library Health dashboard shows every asset and product that needs attention, such as missing alt text, missing rights information, expiring assets, or products with no linked imagery.
• Turn every upload into a completed workflow. Global Assistant enriches new uploads as they arrive, including alt text. It also flags compliance issues and duplicates before they settle into the library, and each upload ends with a checklist of anything still incomplete.
• Get content to external audiences fast. From any selection of assets or an album, users describe what they want to share and with whom they want to share it and Global Assistant builds a branded portal, ready to adjust in a visual editor and publish in minutes. Partners get current, approved versions of every file.
• Find and fix content in one place. With Canto DAM for Products, users search assets and products together in plain language or by visual similarity, then hand the results to the assistant for bulk changes, such as rewriting metadata or linking assets to the right products. When a request is open-ended, the assistant asks follow-up questions before it acts, and nothing changes until the user confirms.
• Know which products are ready to sell. Global Assistant flags and enriches products missing required imagery or channel-specific attributes and finds photography that was shot but never linked to a product. E-commerce and brand teams see which products are ready before anything goes to a channel.

"That shared foundation is why the assistant can go from fixing a product's metadata to building the portal that shares it without losing context," said Alan Beiagi, chief product and technology officer of Canto, in a statement. "It's also built to let customers pull approved content from the DAM into the AI tools they already use, with all the same permissions and rights rules applied. Content readiness and AI asset distribution are just the start of our agentic capabilities, with much more to come."

Global Assistant runs inside Canto's governed environment, and customer content is not passed to third-party systems. Every change it makes is logged, and Canto's security and compliance certifications, including SOC 2 and ISO 27001, cover its operations.