AdFury Launches Rich Media Tool

AdFury has released its rich media tool, a self-service, agentic feature within the AdFury platform that builds rich media or expanded content directly from  product pages for enhanced, below-the-fold content for products selling online at Walmart.

AdFury's agentic rich media tool pulls imagery, product descriptions, and product attributes from companies' live product detail pages. The tool instantly creates content from 10 pre-designed modules including: Feature Set, Before and After, FAQ, Comparison Table, Image Carousel, Interactive Product Tour/Hotspot and more.

Each module is validated against Walmart’s OmniSpec APIs and Item Spec 5.0 requirements before being submitted.

"Every retail brand knows it needs rich media to increase conversions from any PDP, especially Walmart, but it takes time and budget they don't have," said Eric Howerton, co-founder and chief growth officer of AdFury, in a statement. "With our rich media tool, we give brands an easy, effective, and creative way to tell their story to consumers, across seasons and channels, in 90 seconds and at one hundredth of the cost."

"Brands, retailers, and agency clients can now effortlessly build bottom-of-the-funnel content, leveraging their existing hero creative and content to expand messaging below the fold," said Toby Willse, chief media officer of AdFury, in a statement. "This used to take our clients weeks and a separate budget to complete. Now they can build and publish a full set of compliant modules in a single afternoon, freeing them up to focus more on future campaigns and strategy."