AnyCard, Lifestyle, and Savvy Come Together as Norell

AnyCard, Lifestyle, and Savvy have come together as Norell. The three complementary businesses span multi-brand and global gift card processing, payment, and reward and recognition programs, with operations in Europe and North America.

The strategic agreement enables each business to offer broader expertise, capability, and reach to customers, alongside established technology, processing and distribution partners. AnyCard, Lifestyle and Savvy will operate under the parent Norell group, maintaining each brand's established identity, specialist capabilities, market focus, and talent.

Lifestyle enables consumers and corporate customers to give and redeem gifts, rewards, and experiences at more than 750 brand partners. AnyCard and Savvy contribute complementary capabilities spanning advanced processing, international retail distribution, and product innovation. Together, they strengthen the range of solutions available to customers while continuing to deepen and build out their partnerships across international markets.

"Customers want simpler access to a wide range of products and services, at home and abroad, in a market that remains fragmented, across branded payments and rewards and recognition. This agreement puts the scale, investment, and reach of the group behind each of our brands to serve customers and partners even better," saidAlex Barseghian, group CEO of Norell, in a statement. "This structure helps brands, retailers, and businesses connect with consumers and employees through multi-brand cards and stored-value solutions. Norell will help each business accelerate progress and bring more products, rewards, and technology to our customers and partners."