Aligned Launches Seller Agent

Aligned, providers of a sales workspace, today introduced Seller Agent, an artificial intelligence agent built directly into the deal workspace that takes action on a deal instead of simply answering questions about it.

Powered by the Aligned Brain, an always-on intelligence layer tied to a deal, the Aligned Seller Agent rewrites content, updates mutual action plans, pulls case studies, builds decks and calculators from natural language, and gives advice.

"Sales AI can't actually drive a deal unless it sits inside the deal," said Gal Aga, co-founder and CEO of Aligned, in a statement. "Deals happen in the emails, files and links shared between sellers and buyers. Everyone else built AI that talks about deals; we built the one that runs them."

Aligned's Seller Agent brings the following four capabilities inside the deal room:

• Consult. Ask the agent anything and get an honest read back, including when a deal requires a specific move documented only in the company playbook.
• Execute. The room updates itself. A single prompt proposes changes across sections, content, tabs, and the mutual action plan in bulk. Every change is linked to its source and applied only with the rep's approval.
• Automate. Reps set standing instructions once per deal. After every call, the room updates on its own, a change-log email goes out, and any edit reverts in one click.
• Create. The agent builds interactive, on-brand assets directly in the room: calculators a CFO can actually use, decks, and pricing pages, all generated from natural language and organization-specific context. AI vibe-coded content is on-brand, on-message, standardized, and visible to management.

The Seller Agent runs on the Aligned Brain, which ingests every call, email, CRM update, calendar event, and buyer action inside the room. The Brain maintains a living point of view across the individual deal, the company's playbook, and broader market patterns.

Every suggestion is proposed before it's applied, and every change is linked back to its source. The Brain currently powers the agent inside the deal room, and customers can add additional data points via an MCP client integration.

Beyond supercharging B2B sales and customer success teams, Seller Agent helps run onboarding, quarterly business reviews, and renewals.

"Somewhere in the past two years, the roles flipped. Reps have become their AI's assistant instead of the other way around," Aga said further. "The AI thinks, and the rep does work like pasting the draft into Word, building it in Google Slides, updating a mutual action plan or onboarding Gantt in Excel, and dropping it into an email. Seller Agent flips it back; it lives inside the deal with the whole deal in its head, so when a rep says 'do it,' it does so in 58 seconds, not an afternoon."