CTM Integrates with Clio

CTM, a conversation analytics company, has integrated with Clio, which helps legal clients connect CTM's call tracking and lead attribution capabilities directly to their legal intake workflows.

Optimized specifically for solo practitioners and small law firms, the integration traces exactly which channels, campaigns, and keywords produce the highest-value cases and maps inbound calls, text messages, and form submissions directly to the corresponding Clio contact or matter.

"As a former practicing attorney and someone who has spent the past 20 years helping law firms grow, I've seen how difficult it can be for firms to know which marketing investments are actually bringing in new clients," said Chris Lafferty, vice president of product and technology at CTM, in a statement. "When a single click can cost more than $500, impressions and lead counts aren't enough. Firms need a clear line from the first inquiry to a retained client, and they shouldn't need a data science team to find it.

"By directly integrating CTM with Clio, we're empowering law firms to map out the path from an initial marketing source to a retained case within the system where they already work," Lafferty continued. "This gives partners the ROI they need to eliminate wasted spend and scale with confidence."