Zeta Global to Acquire Digital Audience

Zeta Global, an artificial intelligence infrastructure company, will acquire Digital Audience, a data infrastructure company that expands identity and activation capabilities across the digital ecosystem. Financial terms of the deal were not disclosed.

Already integrated with Zeta, Digital Audience will expand Zeta's identity and activation capabilities across all channels The acquisition will also strengthen Zeta's European presence.

"Enterprise intelligence only creates value when it can be put to work and improve outcomes," said David Steinberg, co-founder, chairman, and CEO of Zeta Global, in a statement.. "Our focus is always helping clients generate a higher return on every dollar they invest, and Digital Audience will help us do exactly that. It will strengthen the infrastructure that carries Zeta's customer intelligence further into the digital ecosystem, helping customers activate what they know more efficiently, engage audiences more effectively across channels, and measure the impact."

"Clients need their data and intelligence to travel with them across channels," said Ruben Niet, CEO and founder of Digital Audience, in a statement. "By joining Zeta, we can bring our identity and activation capabilities together with one of the industry's deepest sources of customer intelligence, helping enterprises create more connected and measurable engagement."