Adoreboard Launches Customer Revenue Impact

Adoreboard today launched Customer Revenue Impact, a measure that ranks every captured customer experience by the revenue it puts at risk or stands to gain.

Adoreboard's CX predictive intelligence platform enables companies to quantify customer trust from any channel to then predict the revenue impact on the business of improving or building on specific customer experiences using its Customer Revenue Impact methodology.

"Most organizations can tell you how their customers rate them based on a satisfaction score, but few can say what it is worth. Customer Revenue Impact gives CX the relevance it has lacked in the boardroom by linking customer trust to revenue so leaders know which issues matter most, the cost of inaction, and what to fix first," Chris Johnston, CEO of Adoreboard, said in a statement.