askpolly integrates with Microsoft Copilot Cowork

askpolly, a company that converts social media conversations into statistically valid market research, has integrated with Microsoft Copilot Cowork. Customers can now combine askpolly's social insights with their own sales data inside Microsoft tools.

askpolly delivers statistically valid answers in as little as two minutes, allowing companies to test decisions against current public opinion rather than months-old research.

"Data insights professionals want real opinions, not synthetic data, and they need their information kept secure," said Erin Kelly, co-founder and CEO of askpolly, in a statement. "That data is their competitive moat, so uploading it to the cloud feels risky, especially given recent high-profile IP theft. Integrating askpolly with Copilot Cowork makes rigorous market research easier to run inside a company's existing tech environment. Teams can go from question to evidence-based report in minutes while keeping full control of their data."

Through askpolly's API, users can combine askpolly's social data with their own sales data directly within Microsoft Dynamics 365, Microsoft Power BI, or Copilot. Organizations can also use other Microsoft tools to create custom dashboards that access askpolly's API and use current social signals for more accurate sales forecasting.

Copilot Cowork also makes askpolly's findings easier to use. Customers can ask questions of the data, identify patterns, and generate complete reports for export to Microsoft PowerPoint or Microsoft Excel. Marketing teams can test messages before they go to market, track campaign performance in near real time, and compare social signals with sales results.

askpolly measures organic public conversations from real people. Its technology filters out bots, influencers, and paid content before creating representative samples matched to census demographics. The underlying data refreshes every 24 hours, allowing organizations to see how opinion changes in response to breaking news, new messaging, and market developments.

The platform supports research ranging from audience analysis and message testing to campaign measurement and sales forecasting. Users select the audiences they want to study, see how many people in the available samples meet those criteria, and receive customized research in minutes. askpolly also maintains continuity across follow-up questions.