NIQ Integrates Google Meridian into NIQ Cadence

NIQ, a consumer intelligence company, has expanded its relationship with Google through the integration of Meridian, Google's open-source marketing mix modeling framework, into NIQ Cadence, NIQ's AI-native marketing effectiveness operating system, giving marketers a single place to measure marketing performance and act on it.

NIQ Cadence is a unified platform that brings data, models, and scenario planning together so marketers can measure marketing performance and act on optimizations in real time.

Integrating Meridian means transparent, open-source modeling now sits alongside the data that feeds it and the decisions that follow. NIQ's global data and marketers' own inputs flow into the Meridian model, the model runs inside NIQ Cadence, and the results move straight into scenario planning, optimization, and ongoing performance monitoring.

"Marketing leaders have told us they don't need another standalone model. They need a faster path from insight to action," said Jason Tate, general manager of marketing effectiveness at NIQ, in a statement. "By bringing Meridian into NIQ Cadence, we're helping teams expedite data preparation, accelerate modeling cycles, and keep marketing measurement connected to the business decisions it should drive. All of which is dynamically updated through automated APIs, helping marketers get insights faster and more consistently."

NIQ has been a certified Meridian partner since 2025 and has deep expertise helping companies implement MMM programs using Google's framework.