LiveRamp Expands Partnership with OpenAI

LiveRamp has expanded its partnership with OpenAI, allowing marketers to activate first-party audiences in ChatGPT Ads using RampID.

Custom Audiences in ChatGPT allows marketers to personalize advertising to customers or prospects using first-party data. Marketers can now use RampID, LiveRamp's durable and interoperable identifier that can connect marketing signals across devices, channels, partners, and platforms, to activate first-party data as Customer Audiences on ChatGPT to improve targeting precision, better reach and suppress consumers, and measure and optimize.

Marketers can seamlessly use RampID to leverage CRM, loyalty, behavioral, web, app, or other first-party data for connectivity in ChatGPT Ads and across the rest of the ecosystem.

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