Liferay Launches Liferay Content Marketing Platform

Liferay, a provider of digital experience platforms (DXPs), today launched the Liferay Content Marketing Platform (CMP), which gives marketing teams a unified place to plan campaign content, coordinate work, manage content from brief to launch, and measure performance.

Because Liferay CMP runs natively on Liferay CMS, they share the same data model, permissions, and publishing infrastructure. Content created in Liferay CMS is immediately available in campaigns, and campaign tasks link directly to content assets, so approval status and campaign context carry through automatically as content moves from brief to publication. Digital asset management capabilities are built into Liferay CMS so brand assets are accessible within the campaign workflow.

Campaign managers can leverage a Content Population Matrix to map content assets against target audiences and funnel stages, surfacing coverage gaps before the campaign content gets published. Audience definitions set during the planning stage carry through the rest of the campaign, giving marketing teams a consistent frame of reference from planning to publication.

Additionally, campaign managers assign tasks with owners, deadlines, and statuses tracked in calendar or Kanban views, and feedback threads convert directly into trackable tasks. Configurable approval workflows run against campaign content in Liferay CMP, giving marketing leaders visibility into campaign progress.

"Organizations building a content marketing operation have had to choose between assembling different tools from separate vendors, or coordinating campaigns in a general-purpose project management tool that wasn't built for marketing," said Julia Molano, director of product management at Liferay, in a statemnent. "With Liferay CMP, marketing teams get a CMS and a content marketing platform that already work as one, so they can plan, coordinate, and publish content without needing to build or maintain a connection layer."