Smartly Integrates LinkedIn Ads

Smartly, an advertising technology company, has integrated LinkedIn Ads into its unified advertising platform, helping marketers personalize creative for professional audiences, accelerate video production, and use audience and performance intelligence to continuously improve advertising outcomes.

The integration brings Smartlys creative and performance capabilities to LinkedIn. By combining LinkedIn's professional audience with Smartly's creative automation and intelligence, marketers can get a deeper understanding of who they are reaching and continuously improve what performs.

For B2B marketers, this brings Smartly’s AI-powered creative and campaign intelligence capabilities to LinkedIn, helping teams:

• Combine audience insights from LinkedIn's professional network with Smartly's creative intelligence to create and deliver more relevant creative across the buying journey.
• Use AI-powered automation to produce, version, and iterate video at scale, turning creative into more relevant video assets for LinkedIn faster.
• Bring campaign and creative insights into a continuous intelligence loop that uses AI to surface what's working, identify opportunities to optimize, and inform smarter creative and campaign decisions on LinkedIn.

"Our collaboration with LinkedIn extends Smartly's creative and intelligence capabilities to one of the most important environments for B2B marketers," said Laura Desmond, CEO of Smartly, in a statement. "When you're engaging a complex buying group, one message or one piece of creative isn't enough. Smartly makes it possible to turn audience intelligence into relevant creative at scale, learn from performance, and continuously make the next ad better. Smartly's integration with LinkedIn brings that advantage to B2B marketers."