Playlist Launches AI Insights

Playlist, the parent company behind Mindbody, ClassPass, Booker, EGYM, and Kite, today launched AI Insights, a suite of artificial intelligence-powered analytics features that turn the data flowing through the Playlist platform into guidance for fitness and wellness operators.

Available first to Mindbody customers, AI Insights delivers plain-language recaps of weekly performance, benchmarks operators against comparable businesses in their category and region, flags the clients most likely to leave, and projects where revenue will land.

With AI Insights, machine learning models run continuously and without prompting, reporting in plain language on how the business is performing, which clients are likely to leave, which are likely to spend more, and where revenue is projected to land. Because those models will be trained on anonymized data from more than 110,000 venues across Playlist's brand portfolio, a single-location studio will be measured against comparable businesses.

With AI Insights, businesses get the following:

• AI-powered performance summaries that turn weekly business performance into plain-language recaps of sales and utilization, with revenue broken out by class and service type. They appear first in the Weekly AI Insights dashboard, and operators can opt in to get them emailed weekly.
• Mindbody's AI Assistant, which connects with AI Insights features, so operators can ask questions about their businesses or clients in plain language and land directly on a dashboard with the answer.
• Comparative Analytics that measure sales, visits, members, classes, and appointments against a customizable set of similar businesses in the same category or region. These benchmarks are set to be informed by anonymized data from more than 110,000 venues across Playlist’s brand portfolio.
• Clients at Risk and Big Spenders, which predict which clients are about to churn and what losing them would cost, and which are likely to become highest-value regulars. Both refresh daily on the Mindbody homepage, and either group can be segmented for targeted outreach in Attentive, the personalized SMS and email marketing tool built into the platform.
• The Forecasted Revenue dashboard, which uses machine learning to project where the month will land, flagging whether the business is tracking below, at, or above expectations.

"Every operator in this industry has been told AI is going to change their business, but a solo owner shouldn't need a data team to understand how," said Jess Huang, chief product officer of Playlist, in a statement. "AI Insights helps every business owner make sense of the numbers and name their next move. Now, operators can see when retention is slipping against comparable studios in their market, which clients are about to lapse, and what message to send to re-engage them. Playlist is uniquely positioned to do this because of the huge number of fitness and wellness locations informing our competitive dataset. With these new features, we're putting that data to work in a way the businesses we serve can actually use."