DoubleVerify Launches Ask Neura

DoubleVerify, providers of a platform to verify media quality, optimize advertising performance, and prove campaign outcomes, today introduced Ask Neura, a conversational artificial intelligence experience built directly into DV Pinnacle, enabling advertisers and agencies to interact with DV data and insights using natural language.

With this release, DV customers can analyze campaign effectiveness at any point in their workflow across fraud/invalid traffic (IVT), brand suitability, viewability, geographic alignment and attention. Advertisers can explore their data, follow questions wherever the analysis leads, and understand what is driving unusual trends and why specific recommendations are being made.

Ask Neura can instantly explain unexpected shifts in campaign data, generate quick summaries, and direct users to the most relevant dashboards for deeper analysis and action. It can also identify patterns and opportunities.

Ask Neura is powered by DV Neura, the cognitive engine embedded across the DV Media AdVantage Platform (DV MAP).

Today, advertisers can use Ask Neura or their preferred conversational AI tool to connect with the DV Neura Insight Agent, which analyzes DV's media quality and performance data to surface actionable campaign insights and recommendations. DV is also introducing the DV Neura Activation Agent, designed to autonomously execute approved campaign changes within advertiser-defined guardrails.

"Conversational AI shouldn't just make it easier to find the answers you're already looking for. It should surface insights you may not have known to look for in the first place," said Mark Zagorski, CEO of DV, in a statement. "With DV's Ask Neura, marketers can uncover what matters faster and take action that drives impact. Ask Neura also helps democratize decision-making across the organization, not just access to data."