Liferay Launches Liferay Digital Sales Room

Liferay, a provider of digital experience platforms (DXPs), today released Liferay Digital Sales Room (DSR), to help B2B sales teams collaborate with buyers.

Salespeople can spin up a branded, governed microsite for deals on their own. Because Liferay DSR runs on Liferay DXP, every room inherits the content, customer data, permissions, and governance the platform already provides.

Salespeople can use templates to launch rooms and then add approved decks, case studies, demos, and pricing as the deal moves forward. Champions on the buyer side can share the room with other stakeholders, expanding the buyer group within a single, governed space.

Liferay DSR tracks how buyers interact with shared content, showing sales teams what's being viewed and downloaded, and by whom.

"B2B sales teams have been left choosing between fragmented point tools and building a sales experience from scratch," said Julia Molano, director of product management at Liferay, in a statement. "With Liferay DSR, salespeople can independently spin up a branded, governed microsite for each deal to collaborate with buyers and close deals faster."