Innovid Expands NIVO with Meta Ads MCP Integration

Innovid, an omnichannel advertising platform provider, has integrated with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid's AI.

Across early testing, Innovid has used the integration to summarize campaign health, identify performance trends, surface optimization opportunities, and pinpoint creative assets needing attention through natural-language conversations. Meta ads MCP provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action.

The Innovid integration allows clients to access the latest AI capabilities available through platform APIs from a single connected conversational experience. NIVO brings campaign intelligence into an experience that helps marketers analyze performance, surface opportunities, and take action.

"The promise of agentic AI isn't just generating recommendations, it’s also enabling meaningful action across advertising workflows," said Grant Parker, president of Innovid, in a statement. "Our early work with Meta ads MCP demonstrates how secure, authenticated access to advertising data allows AI agents to analyze performance, understand campaign context, surface opportunities, and help marketers move from insight to execution. As more platforms embrace open AI protocols, we’re excited to bring those innovations together through NIVO in ways that make marketers faster, smarter, and more connected."