Intentsify Partners with Clay

Intentsify, a provider of B2B intent data and signal-based go-to-market solutions, has partnered with Clay, a data and artificial intelligence infrastructure provider, and integrated its Intentsify Buyer Intelligence, including account-level intent and persona-level signals, with Clay, providing go-to-market engineers, marketers, and sales teams a new, high-fidelity signal to power the workflows, agents, and campaigns they build every day.

The partnership pairs Intentsify's buyer-intent data, drawn from 1.1 trillion monthly intent signals derived from 9 source types across 4.2 million in-market accounts and more than 33,000 topics, with Clay's orchestration layer, used by more than half a million GTM teams to unify data, run AI agents, and launch outbound, inbound, account-based marketing, and rep-productivity programs.

With Intentsify's data available in Clay, GTM teams can now do the following:

• Monitor accounts and contacts. Load target-account lists and get weekly reports on which accounts and contacts are spiking on topics.
• Enrich and segment in real time. With the Intentsify enrichment step, check any account or contact for intent on demand, filter by job function, seniority, or geography, and feed scores directly into an outreach agent for personalization.
• Source total addressable market. Discover net-new accounts spiking on relevant topics, then score them alongside job changes, hiring, and other signals.
• Find in-market professionals. Acquire professional profiles for each person researching monitored topics, equipping GTM teams with immediate outreach targets.

"The most valuable signal is the one that shows up right where GTM teams and their agents are already working," said Charlie Allieri, president of Intentsify, in a statement. "By bringing Intentsify's buyer intelligence directly into Clay, intent becomes part of how agents prioritize, score, and act, built into the workflow itself, not a separate step teams have to manage on their own."