Lineup Partners with alfa Stylo

Lineup, a provider of media sales technology, is partnering with alfamedia and integrating with its alfa Stylo, an online editor for professional ad editing.

Lineup's Adpoint and Ad2order products are now integrated with alfa Stylo, enabling users to create digital and print ads as part of their ad booking journey. Users can select a template, personalize the content by changing or adding images, logos and text, preview their finished advertisement, and save it within the self-service experience. Throughout the process, AI-powered assistance supports users with text suggestions and image generation.

Key alfa Stylo integration functionality within Lineup products includes the following:

• A WYSIWYG editor compatible with desktop and mobile;
• Customizable permissions;
• An AI-powered ad creator and proofreader assistant;
• System-generated ad suggestions from alfa Stylo ServerRenderer;
• A multilingual interface (available in German, French, and English);
• A variety of prebuilt design templates, including frames and corners; and
• Integrated image galleries, image uploads, image cropping, and typography.

"This strategic partnership between Lineup and alfamedia furthers Chartbeat's mission of empowering media companies to manage and grow their businesses more efficiently," said Kiran Paranjpe, chief commercial officer of Lineup at Chartbeat, in a statement. "alfa Stylo makes it easier for publishers using Ad2order to ensure consistent branding and layouts across advertisements while also reducing the time and effort required to build digital- and print-ready creatives. alfa Stylo will soon also be available directly within Adpoint, bringing the same powerful creative-building capabilities to internal sales and production teams to further streamline the booking and production process."

"We are pleased to partner with Lineup to bring alfa Stylo's innovative ad design capabilities to the customers of such a highly respected media sales management product," said Michael Marcks, CEO of alfamedia, in a statement. "This new strategic agreement makes powerful, professional design functionality available to global publishers who use Lineup and helps streamline what can sometimes become an onerous creative process. We look forward to working closely together to educate the marketplace about alfa Stylo and Lineup's valuable capabilities."