Square has expanded its partnership with OpenTable, a global leader in restaurant tech, bringing reservations, payments, and guest data together in one connected view.
The integration further connects OpenTable's guest insights with Square's transaction and operational data, giving operators a more complete understanding of their guests on Square software and hardware including Square Handheld. With this view, restaurant operators can link reservations to revenue and make more informed decisions about loyalty, marketing, and guest engagement.
OpenTable helps operators understand who their guests are, from their booking behaviors, to dining preferences, and special occasion dates. Square provides insight into what happens once guests arrive, including order details, spend, payment method, and repeat visits. Building on the companies’ point-of-sale partnership that began in 2022, this enhanced integration unlocks deeper insights sharing between the two platforms.
"Reservations, payments, and guest data shouldn't be different systems that restaurant operators have to stitch together themselves," said James Schonzeit, head of food and beverage at Square, in a statement. "No one has time for that, and we're not in the business of gatekeeping their most valuable insights. By providing a cohesive view of guest and transaction data, Square and OpenTable are removing the manual work of piecing together who a guest is so operators can get valuable time back and spend it on the hospitality and craft that keeps their guests happy."
Across both the Square and OpenTable platforms, expanded capabilities that restaurants can now opt-into include the following:
- Reservation history, dining preferences, and transaction data come together in a unified guest profile, helping restaurants recognize returning diners and deliver more personalized hospitality.
- Connected reservation and transaction data to power loyalty, personalized marketing, and more meaningful guest engagement.
- Linking bookings to spend, repeat visits, and lifetime value, giving operators a deeper understanding of guest behavior and business performance.
"Restaurants can do their best work when they have tech running behind the scenes that interacts seamlessly to deliver insights that power hospitality. That's what this expanded partnership enables," said Robin Chiang, chief growth officer at OpenTable, in a statement. "Square is a natural partner to support OpenTable's mission of serving restaurants, and we look forward to working together to deliver best-in-class guest insights, connectivity, and security."