Uniphore Launches Marketing AI

Uniphore, an artificial intelligence company, has launched Marketing AI, enabling marketers to know every customer better, predict what each customer is likely to do next, and simulate marketing outcomes before committing budget. The system continuously learns from every customer interaction, making its predictions more accurate with every cycle.

Marketing AI builds a living digital twin of each customer. It learns how individuals think and respond, predicting revenue outcomes at the individual level. Before anything launches, the system simulates the entire marketing function and returns predicted revenue, conversions, and drop-off rates at every node of the journey. Each outcome sharpens customers digital twins and retrains the simulation models.

"You will know your customers better than you ever have," said Umesh Sachdev, CEO and co-founder of Uniphore, in a statement. "That is the power of the Marketing AI flywheel. With an iterative system that builds intelligence and decisioning around the individual customer, not the campaign, accuracy continuously compounds and the forecast becomes the plan."

Critical to this change is Sovereign AI. With Marketing AI, the enterprise owns its intelligence layer. The models are open-weight, fine-tuned on companies' data, and deployable in any environment, whether cloud, on-premises, or hybrid.