DoubleVerify Expands Measurement Coverage on TikTok Pangle

DoubleVerify, providers of a platform to verify media quality, optimize ad performance, and prove campaign outcomes, has launched independent media quality measurement on TikTok Pangle across the United States and international markets.

"Adding support for Pangle is an exciting milestone in DV's partnership with TikTok," said Steven Woolway, executive vice president of business development at DoubleVerify, in a statement. "This partnership enables brands to drive quality reach across their mobile app advertising and helps them protect brand equity across a broad range of markets."

Through the expanded integration, DV provides advertisers with the following:

• Brand suitability insights to determine whether ads appeared within mobile applications that align with advertisers' brand suitability requirements on the TikTok Pangle network.
• Viewability measurement across video ad placements on TikTok Pangle.
• Centralized campaign reporting and insights through DV Pinnacle, DV's unified service and analytics reporting platform.

TikTok Pangle, the ad network of TikTok, is accessible through TikTok Ads Manager and connects advertisers with more than 400,000 apps globally.