QSIC Introduces Playbook for In-Store Campaign Planning

QSIC, provider of an in-store audio platform, today launched Playbook, a campaign planning tool that uses point-of-sale (POS) data to recommend optimal campaign strategies and forecast optimal outcomes across in-store media channels, using projections based on retailers' own sales data before any media dollars are spent.

Playbook uses store-level data to recommend campaign strategies, identify the highest-value stores, and project expected performance based on what is actually selling. By analyzing historical campaign performance, product trends, and audience insights with retailer POS data, Playbook delivers data-driven campaign proposals that include projected sales.

With Playbook, teams can use natural language prompts to describe the campaigns they want to run and the platform automatically builds a complete, presentation-ready media proposal that includes the following:

• Campaign strategies developed using POS data to align with goals before launch;
• Recommendations for the highest-value stores based on store-level sales data;
• Demand trends and shopper insights; and
• Projected campaign performance and sales before launch.

"Every brand asks the same question before investing in a campaign: 'Will this actually sell more product?' Until now, in-store media hasn't had a good answer," Matt Elsley, co-founder and CEO of QSIC, said in a statement. "QSIC Intelligence is analyzing sales, loyalty, and retail media data down to the store level, at a scale no one else has, and it's surfacing patterns the industry has never been able to see. The most striking: Most campaigns are won or lost before they ever launch. That's what we built Playbook to solve, and it's already predicting campaign outcomes at around 90 percent accuracy, so retailers and brands are seeing the benefit at scale right now."

Playbook is the planning layer within QSIC Intelligence, the company's AI-powered in-store intelligence platform. Together with Performance Measurement, Playbook gives retailers a single, connected system for planning and measuring in-store media campaigns on the same POS-backed data foundation.