Klaviyo Acquires Agency

Klaviyo, a B2C CRM systems provider, will acquire Agency, a customer success company. Financial terms of the deal were not disclosed.

"I've always been obsessed with transforming how businesses engage with their customers. At Agency, we built agents that proactively surface what customers need before they ask. But that's only half the picture. By joining Klaviyo, I get the other half, an understanding of consumer behavior that nobody else has, and the ability to scale faster," said Elias Torres, co-founder and CEO of Agency, in a statement. "Working with Andrew and the Klaviyo team I get to push that further and change how millions of consumers experience the businesses they buy from."

"Elias and I have always believed every customer should be treated like they're the only one. Agents give us a powerful new way to deliver on that belief. At Klaviyo, we've spent years building the data and infrastructure needed to create deeply personalized customer experiences, and Composer and Customer Agent demonstrate what that foundation can enable," said Andrew Bialecki, co-founder and co-CEO of Klaviyo, in a statement. "Elias has been at the forefront of AI agents for support and sales for years, and he's exactly the kind of technologist and builder I've always respected. Together we're going to build on that momentum and enhance the experience our agents can provide for the businesses Klaviyo serves."