Commercial Display Market to Reach $92.3 Billion by 2034

Allied Market Research valued the commercial display market at $51.2 billion in 2024 and expects it to reach $92.3 billion by 2034, growing at a compound annual rate of 6.2 percent.

AMR has observed a rise in demand for digital signage across the retail, hospitality, and education sectors and an increase in the adoption of advanced display technologies, such as 4K, OLED, LED, that has driven the demand n. Additionally, the growing demand from education and corporate sectors is driving the expansion of interactive and collaborative display systems, further accelerating overall market growth.

However, the high initial investment, maintenance costs, technical issues, and regulations pose significant restraints. Conversely, the expansion of DOOH (Digital-Out-Of-Home) advertising networks within the commercial display landscape presents significant opportunities for market players.

By product, digital signage dominates the market, particularly for digital advertisements to support promotions, product highlights, and store navigationwith real-time updates, particularly as retailers work toward immersive customer experiences, adoption of smart signage for in-store marketing, enhanced visual merchandising, and an increase in foot traffic.

The integration of commercial displays with mobile and cloud technologies enables seamless content management, real-time updates, and remote control, enhancing flexibility and efficiency in delivering targeted, dynamic messaging across multiple locations.

Among the technological innovations shaping the market are the following:

• Advancements in sensor technologies, which enable context-aware digital signage to tailor content based on factors like audience demographics, time of day, and weather conditions.
• Laser-based displays using photonic integrated circuits that enable ultra-thin, high-brightness panels with vivid color.
• Emerging displays like quantum dot electroluminescent (QDEL) and microLED, which offer superior brightness, color accuracy, and efficiency. QDEL enhances color with self-emissive pixels, while microLED supports fast modulation for augmented and virtual reality.

Major players in the commercial display market include Samsung, CDW, Cisco, Dell, Koninklijke Philips, LG, NEC, Panasonic, Daktronics, Sharp Electronics, and Sony, according to AMR.