Cordial Joins the Shopper Context Protocol

Cordial, a marketing messaging systems provider, has joined the Shopper Context Protocol (SCP), an open, discoverable standard that lets companies and artificial intelligence systems preserve shopper context and intent across agentic ecosystems.

When OpenAI, Stripe, and Shopify launched the Agentic Commerce Protocol (ACP) earlier this month, they enabled AI assistants to complete purchases autonomously. ACP defines how agents transact, but it doesn't understand who shoppers are, their histories with companies, or why they're buying in the first place. The context doesn';t carry across future sessions and channels. That missing layer is context, and SCP makes it portable.

SCP lets shopper preferences, loyalty, and behavioral intent travel safely across agents, channels, and retail platforms.

"Marketers don't just need to reach people; they need to recognize them," said Matt Howland, president of Cordial, in a statement. "SCP gives AI the context to do that safely so brands can show up inside agent environments with the same empathy and relevance they've earned elsewhere."

"The funnel isn't shrinking; it's collapsing," said Jeremy Swift, CEO of Cordial, in a statement. "Brands that can't carry context into these new agentic environments will lose visibility at the moment that matters most: the moment of intent."