How AI is Shaping the Future of Personalized Video Marketing
Emerging technologies and advancements are revolutionizing industries of all types, including digital marketing. If you’re not keeping up with the newest technology trends in your video marketing campaigns, you risk falling behind.
One of the most remarkable technologies to support personalization with video marketing is artificial intelligence (AI), which has the ability to predict trends, analyze data in real time, and support personalized content that delivers more value to your audience. Let's explore more about AI in video marketing, its benefits, and how you can use it effectively to elevate your campaigns.
The Role of AI in Video Marketing
Video marketing has quickly become a popular content type for online users, especially on social media. Video can distill complex ideas into digestible, entertaining content, giving your audience a way to get the information they need in a way that’s more engaging than text formats.
The downside of video marketing, especially for small brands, is that it can be costly and expensive to produce and distribute. Massive brands have the benefit of big marketing teams, virtually limitless budgets, and access to different tools and technologies, making it harder to compete.
However, AI is the great equalizer. Small brands can leverage AI to stay ahead of trends and personalize content in real time to ensure the most relevant and valuable content is put before the audience—without the need for a full team or outsourcing.
AI does the heavy lifting, whether you need editing, content topic ideation, or optimization. Your team—or you as a solo entrepreneur—is no longer bogged down with the tedious work, leaving them free to focus on more creative tasks.
AI Builds Customer Connections
Social media was once a channel for “hip” brands, but it’s quickly become a must for all digital marketing strategies. Brands of all sizes and types rely on social media to connect with prospective and current customers. In fact, consumers have come to expect their favorite brands to have a social media presence.
Why? For decades, brands had the upper hand. With fewer options to choose from, consumers had to take it or leave it. Now, the market has become more democratized, and consumers are savvier, so they want to put their money into the hands of brands that align with their values and listen to them.
This is where video marketing offers an advantage. With video, brands are humanized and connect with their audiences directly, building more meaningful and long-lasting relationships. With AI, video content can be personalized to offer more value to the audience and more memorable messages that stay long after the video is finished.
In addition, AI helps brands collect and analyze high volumes of data that would be too time-intensive to use effectively. With the lightning speed of AI data analytics, you have access to consumer behaviors, preferences, and interactions to shape your campaigns and tailor your video content to your target audience.
Benefits of AI in Video Marketing
The possibilities of AI for video marketing are virtually endless. Here are some of the top benefits of AI technologies in video marketing:
Predictive Analytics
AI has the ability to analyze high volumes of data at a much faster rate than humans alone. Though brands have more data at their disposal than ever before, analyzing it efficiently has proven challenging. With AI, you can gain a deeper understanding of your customers and market, anticipate needs, and capitalize on emerging trends.
Personalization at Scale
Personalization is more than a buzzword in marketing. Consumers expect personalized content that shows them they’re valued by a brand. AI helps you personalize your content according to viewer behaviors, preferences, pain points, and stage of the buyer’s journey. For example, you can use product explainers and demonstrations to show prospective customers how your product or service solves their problem.
Efficient Editing
Video is more dynamic than text content on its own, but it has to be edited properly. Video editing tools with AI enablement can make the editing process more efficient and streamlined, freeing your team from the tedious aspects of the process. Some tools even offer recommendations based on current trends or optimization for pacing, visual elements, and interactive features to deliver the best possible viewing experience.
Enhanced Storytelling
Storytelling is an important part of humanizing your brand and creating a narrative that audiences want to root for. Once you have your story, AI can make the process more efficient by automating the labor-intensive tasks. You have to keep the human creativity at the heart of the process, but the addition of AI allows you to focus on creating engaging, impactful stories that are successful.
Fast Optimization
Analyzing and refining your video campaigns involves some trial and error, which can put you behind until you find your winning formula. Instead of wasting precious time with A/B testing and experimental ideas, you can use AI to optimize your video campaigns in real time. Some of the capabilities of AI optimization include adjusting timing, adding visual elements, and formatting content.
Keep Humans in the Process
Though AI offers advantages for your brand and an accessible, scalable way to produce high-quality videos that serve your business goals, it’s important not to rely on it too heavily. AI can automate tasks, edit your videos, analyze data, and suggest different ways to improve your video content, but it’s still up to you to create a finished product. Don’t lose the human creativity at the heart of your brand—and your videos—that connects with customers.
Leverage AI for Video Marketing Success
AI tools in video marketing are becoming more powerful and offering incredible value for brands looking to elevate their marketing campaigns. As tools become more sophisticated, the possibilities are endless. If you’re not using AI tools already, now is the time to get on board and see how these innovations can improve your video marketing campaigns.
Torrey Tayenaka is the cofounder and CEO at Sparkhouse, an Orange County-based commercial video production company. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. In addition to Sparkhouse, Tayenaka has also founded the companies Eva Smart Shower, Litehouse, and Forge54.