LinkedIn Launches Post Boosting for Lead Generation

LinkedIn for Marketing has added Post Boosting for Lead Generation to help marketers capture high-quality leads.

With the introduction of Post Boosting for Lead Generation, marketers can turn their content into ads, using first-party data to capture high-quality leads, extending reach beyond existing LinkedIn Page followers.

Users can amplify organic posts right from their LinkedIn Pages by doing the following:

• Selecting the posts they'd like to promote.
• Set budget, targeting options, campaign objective, and end date.
• Complete lead form template.
• Launch the campaign.