LoopMe Launches Brand Outcome Scores

LoopMe, a brand advertising performance technology provider, has launched Brand Outcome Scores (BOS), an artificial intelligence-powered media scoring tool for advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level.

LoopMe's BOS provides marketers a clear view of the impressions that drive brand awareness, consideration, and purchase intent. Harnessing contextual, geographic, and temporal-based machine learning models for its predictions, it doesn't need cookies or other user identifiers.

Advertisers will be able to use BOS across mobile video, connected TV, and display ads. Unscored ad requests are sent to the LoopMe platform, then the brand outcomes engine scores the bid request opportunities for their likelihood to drive brand awareness, consideration, or purchase intent. The scored bid requests are then filtered to meet campaign goals and sent to advertisers' demand-side platforms.

"The Brand Outcome Scores solution has one core goal in mind: ??to ensure that brands only buy the ad requests that matter," said Yuliia Loktionova, director of data science at LoopMe, in a statement. "This first-of-its-kind solution has the potential to truly revolutionize how marketers plan and execute their campaigns across mobile video, CTV, and display ads. Our PurchaseLoop platform has already proven the effectiveness of our unique AI training data sets, and we believe BOS will build upon that success."