Awin Updates Its Platform

Awin, an affiliate marketing platform provider, has added feature updates that give advertisers and publishers improved flexibility and customized partner matching.

Highlighted features on the Awin platform include the following:

• The Developer Center, a comprehensive resource that centralizes technical information and provides an interactive widget for real-time API response testing.
• Awin for Publishers app, which further enhances mobility and immediacy in affiliate marketing, letting publishers and influencers generate tracking links with just a few taps on their mobile devices
• Awin's Exposure Planner, which now includes an installment payment option.

"Our newest updates directly respond to the needs of our customers as well as the needs of an evolving affiliate ecosystem. By constantly listening to feedback and analyzing usage data, we worked to ensure our platform exceeds expectations. These new features will help our customers streamline operations and drive growth by automating manual tasks, gaining real-time technical insights, and creating seamless connections within the affiliate marketing ecosystem," said Adam Weiss, Awin's president for North America, in a statement.