Stirista Launches CPM Optimization Feature

Stirista, a marketing solutions provider, today launched its artificial intelligence-powered CPM Optimization feature directly embedded in its media buying platform.

Stirista's CPM Optimizer feature helps marketers deliver campaigns in full with connected TV inventory while significantly reducing their CPMs. The AI-based optimizer enables customers to buy impressions at a lower cost while bidding high enough to purchase the impression.

Built into Stirista's DSP suite of AI functionality, including advanced audience analysis and high-propensity segment modeling, Stirista's AI CPM Optimizer leverages the advanced machine learning capabilities of its Google Cloud partners.

"As advertisers navigate the challenges in delivering high ROI CTV campaigns, our latest AI feature, CPM Optimizer, gives us a new level of control over the efficiency of CTV campaigns while doubling the impact," said Mike Hilts, senior vice president of product at Stirista, in a statement. "This will help our clients secure even more aggressive CTV CPMs, while at the same time ensuring high-quality programmatic performance."