• March 28, 2024

Snowflake Launches Data Clean Rooms

Snowflake, a data cloud company, today released Snowflake Data Clean Rooms to help companies share data and collaborate in the Data Cloud.

The general availability follows Snowflake's acquisition of data clean room technology provider Samooha, which is now integrated into the Data Cloud and enhanced by the unified set of compliance, security, privacy, interoperability, and access capabilities of Snowflake Horizon.

Snowflake Data Clean Rooms, available as a Snowflake Native App. allow customers to do the following:

  • Unlock value with secure collaboration on sensitive data. Teams can stand up new data clean rooms with industry-specific workflows and templates, such as audience overlap, reach and frequency, last touch attribution, and more.
  • Tap into the open and interoperable ecosystem of the Snowflake Data Cloud, offering turnkey third-party integrations and solutions across enrichment, identity, activation, and public cloud providers.
  • Take advantage of Snowflake's built-in privacy and governance features.

"Data Clean Rooms have become a staple across industries in the face of third-party cookie deprecation, and Snowflake is uniquely positioned to help marketers across the ecosystem realize the benefits of secure, cloud-agnostic data collaboration," said Kamakshi Sivaramakrishnan, Samooha co-founder and Snowflake Data Clean Rooms director of product management, in a statement. "Snowflake Data Clean Rooms allow customers to unlock high-value business outcomes with their data, all while ensuring data stays private and secure."

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues