Affinity Launches Consumer Purchase Insights on Snowflake Marketplace

Affinity Solutions has made its Consumer Purchase Insights available on Snowflake Marketplace.

Businesses can benefit from Affinity's comprehensive and daily views of spending behaviors from more than 140 million credit and debit cards, encompassing more than 8.8 billion transactions and more than $500 billion in annual spend. The new library of syndicated Consumer Purchase Insights plays are available for immediate use directly through Snowflake Marketplace and support a wide array of use cases, including market share, cross-shop insights, brand health, loyalty and churn, geography, and customer profiling.

"We believe every business, big and small, should have access to the same purchase insights and tools as the largest companies," said Damian Garbaccio, chief business and marketing officer of Affinity Solutions, in a statement. "That's why we are thrilled about our partnership with Snowflake. Affinity's Consumer Purchase Insights allow every business to gain visibility into how consumers are spending beyond their company's website and stores. Businesses can now access this mission-critical information directly through Snowflake Marketplace with a simple Buy button."

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