-->
  • August 3, 2022

Lytics Launches Private Instance and Private Cloud on Google Cloud

Lytics, a customer data platform provider, has launched Lytics Private Instance and Lytics Private Cloud on Google Cloud.

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, and audience exploration, creation, and activation, to be deployed inside customers' Google Cloud environments.

For companies with strict compliance requirements, having Lytics Private Instance available on Google Cloud offers a fully-managed instance of the Lytics CDP on dedicated resources. For organizations in regulated industries like financial services and healthcare, Lytics Private Cloud offers a full deployment of the Lytics CDP in businesses' own instances of Google Cloud, as a single tenant.

"This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment," said Jascha Kaykas-Wolff, president of Lytics, in a statement. "This is particularly important for industries like finance and healthcare that are highly regulated and recognize the mission-critical nature of first-party data driving the future of their customer experience."

CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Lytics Integrates With Google Marketing Platform

Lytics' Google integration helps marketers share customer segments, affinities, and other metrics between Lytics and Google Ad Campaigns.

Lytics Integrates with Google Cloud BigQuery

Lytics users can now access and analyze massive amounts of data in Google Cloud's secure, scalable data warehouse.

Microsoft Adds Lytics Cloud Connect to Azure Marketplace

With Lytics Cloud Connect, businesses can use customer data in Azure to create highly specific segments for their marketing.