TRAK Data Launches On-Demand Marketing Data Platform
TRAK Data today launched TRAK, an on-demand marketing data platform to help companies tap into a national marketing database and begin designing target audiences for their cross-channel campaigns. TRAK provides an interface where marketers can create custom look-alike audiences in just a few clicks.
"From movies to rides, we live in an on-demand world. Why shouldn't marketing data be the same?" said Jessica Akinwale, CEO of TRAK, in a statement. "For far too long, marketing data, and especially custom modeling and analytics, has been reserved for big brands with big budgets. With TRAK, we're on a mission to change that. W'’ve built an intuitive platform that gives brands of all sizes the exact audience data they need and exactly how they want it: on demand."
TRAK's consumer database includes more than 1,500 attributes. With this new platform, marketers can upload lists and append opt-in email address, IP address, and phone number to records, receive a profile report that highlights audiences' key demographics and behaviors, append attributes, like age, gender and income, to audience files for smarter personalized marketing, and execute key data prep processes like list hygiene, standardization, and de-deduplication.