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  • May 9, 2022

Vibrant Media Adds Cookieless Audience Targeting to Quintesse Line

Vibrant Media, the technology company for marketers' contextual data and advertising needs, today released a suite of cookieless audience targeting solutions with new deterministic and search-intent audience targeting capabilities through its Quintesse platform.

All Vibrant Media solutions begin with a purely contextual approach. The deterministic audiences and search-intent audiences can be used on their own or combined with Vibrant Media's Curated Brand Marketplaces and custom contextual targeting. These targeting solutions can be activated programmatically on more than 240 DSPs.

With the Quintesse platform, Vibrant Media categorizes all relevant pages available on the global bidstream. The platform sorts pages into more than 740 categories to identify the ideal contextual environments at scale for its advertisers.

The Quintesse platform uses a cookieless solution to connect users to topics of interest across all browsers, including mobile apps and connected TV (CTV). The technology matches users to interests based on the number of exposures to the specific category over a specific time period.

Vibrant Media uses search technology to determine the pages that most closely match marketers' specific search keywords. ?The Quintesse platform can build a comprehensive map of those pages, identifying the ideal combinations of keywords in the set likely to return the most relevant results. Consumers who visit multiple tagged pages that are mapped to specific search terms are added to an audience pool. Users are weighted based on the number of pages they visit and the strength of the connection between the page and the search terms.

Vibrant Media creates interest and intent user maps based on the keywords used. Marketers can target these audience pools that have searched for the relevant terms on any page they visit after that search rather than just buying clicks for the specific keyword.

"Advertisers who are preparing for the cookieless future now have the opportunity to get ahead. Our Quintesse platform is the only privacy-safe audience targeting product suite in the market that offers a full omnichannel understanding of the topics that users are most interested in. The sophisticated methodology of our cookieless audience targeting solutions can be seamlessly combined with our custom contextual targeting to ensure your marketing is relevant to your audience without trackers," said Doug Stevenson, CEO and co-founder of Vibrant Media, in a statement.

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