Folloze Partners with GetIT on Personalized ABM

Folloze and GetIT are pairing up to package the Folloze B2B Buyer Experience Platform with GetIT's account-based marketing (ABM) solutions for the technology, IT and telecom markets.

"Personalized content curation and presentation are critical components of all ABM work," said Anol Bhattacharya, CEO of GetIT, in a statement. "In most cases, the time to go live between account strategy and implementing a personalized content hub can make or break the ABM process. By fusing our buyer enablement content with the Folloze B2B Buyer Experience Platform, we're redefining the dynamics of the B2B buyer journey.

"Most B2B marketers are overwhelmed with the task of building a martech stack without adding complexity. That's what Folloze does best," Bhattacharya said. "It's all about solving a specific set of business problems and improving the buyer experience. And because Folloze is platform-agnostic, we can confidently say to our clients that Folloze will fit right into whatever tech stack they're using."

The Folloze Buyer Experience Platform is extensible and built to integrate with any martech infrastructure. It is designed to fill any frontline marketing need, from ABM penetration to demand generation, personalized content development, and channel optimization.

"We can now offer a powerful solution to scale ABM buyer journeys, putting them in exactly the right context and with the right structure behind it," said Randy Brasche, vice president of marketing at Folloze, in a statement. "We enable frontline marketers to easily build highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and stronger revenue growth."