Adjust Launches Datascape

Mobile marketing analytics platform provider Adjus today launched Adjust Datascape, an advanced analytics solution to deliver performance metrics.

Datascape provides marketers with access to all of their data from network APIs, attributions, consented AppTrackingTransparency (ATT) installs, and SKAdNetwork (SKAN) campaigns in one place.

"A mobile app's success in this dynamic industry depends on smart and fast decision-making," said Simon Dussart, CEO of Adjust, in a statement. "As an enterprise-ready solution, Datascape solves marketers' needs to easily view and analyze what's working or what isn't across multiple campaigns. Having this overview of their business performance and this level of insights all in one place allows marketers to optimize their strategy and focus on growth."

With Datascape, marketers can customize dashboards and reports to visualize user growth and cohorts, summarize extensive data sets, and analyze SKAN data, including the following:

• Performance marketing metrics at a glance or deeper when needed.
• Compare and contrast filters to view results across all apps, regardless of operating system.
• SKAdNetwork dashboard to learn which campaigns targeted to users acquired through Apple's SKAN framework are driving the most installs.
• Side-by-side network, attribution, SKAN, and ATT data.
• Monetization dashboard with full visibility of profit and revenue metrics through partner integrations and data sources.

"Datascape has drastically increased our ability to quickly review and optimize our campaigns for maximum efficiency," said Arthur Jun, head of performance marketing at Duolingo, in a statement. "And as we scale, our growing team can save customized visualizations to inform future decision-making, giving us the agility we need."

"Datascape allows our team to have complete, centralized visibility over all of our campaigns and apps to analyze marketing results," said David Ribeiro, head of growth at Voodoo, in a statement. "This way, our team is able to spot trends, compare performance easily against previous time periods, and act quickly and efficiently to implement changes to our strategy."