White Cup Launches White Cup CRM for Distributors

White Cup today launched White Cup CRM, a marketing and sales tool for the distriubution industry, bolstering its Revenue Intelligence Platform.

From marketing and sales automation to quoting and document signing, White Cup CRM provides a set of tools to orchestrate engagement with customers from first touch to done deal. Built-in workflows can push marketing data to sales reps, set automatic email notifications, auto-assign tasks, and move deals through the sales cycle. Sales activity reporting and notifications help team members stay on track.

White Cup CRM also brings built-in marketing automation with templates to build targeted lists, launch email campaigns, and track results in minutes.

Distributors can view prospect and customer data on the fly, on any device, anywhere, via access to the latest communications to drive deals forward. White Cup CRM is integrated with the industry's leading enterprise resource planning solutions.

White Cup CRM can be enhanced with MITS BI, White Cup's Business Intelligence tool, to provide analytics insight through pre-built reports on inventory, purchasing, vendor management, expenses, and other factors that drive revenue.

"The distribution sector has endured much disruption over the past 24 months, but market conditions are such that leaders have emerged stronger and more competitive than ever," said Matt Mullen, White Cup's CEO, in a statement. "The time for distributors to gear up for growth is now, and CRM is a vital element. Selling becomes easier when everything you need to succeed is connected.

"White Cup CRM provides benefits that distributors critically want and need; this is about sales and marketing workflows that are more efficient, that make critical processes faster and easier so teams can make more calls, send more emails, and ultimately close more deals. And all with ease of use that's ultra-critical to drive adoption," he said.